Your product is market-ready.
Let’s build the business to get it there.
I work with technical and domain founders at the pre-seed to Series A stages to shape GTM strategy, drive business development, and set up business-wide operations.
THE PROBLEM
Most founding teams are operating on hustle, relationships, and instinct.
No clear path to growth.
You’re closing deals on relationships and founder hustle. But there’s no defined process for finding the next customer, testing a new market, or building a pipeline that works for you.
You are the system.
Decisions run through you because there’s no documented rationale, framework, or single source of truth. You’re seen as the bottleneck, but it’s actually your ops.
Investor-ready, except on paper.
You have the traction and the story. But when due diligence starts, your data room and day-to-day ops betray the company’s true potential.
Business development is nobody’s job.
Partnership ideas sit in a doc. Market opportunities go unexplored. The beachhead stays theoretical. Between products and operations, the growth work keeps falling through the cracks.
Every sprint is a fire drill.
Without a rhythm for planning, prioritizing, and communicating, everything feels urgent. The team runs fast, but not always in the same or right direction.
Growth is exposing your gaps.
The workarounds that felt clever at first are now slowing you down. Handoffs drop, functions misalign. But you can’t afford to drop the ball at this stage.
OUR SOLUTION
GTM strategy and operational infrastructure built together — so growth doesn’t outpace what can sustain it.
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For the founder who has early traction but an unclear path to sustainable revenue.
I validate market assumptions, sharpen the ICP, order the GTM sequence, and build the GTM motion.
The result: an evidence-based, executable plan for customer acquisition and sustainable revenue.
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For the founder who is closing deals inconsistently or losing track of where things stand.
I design and build the sales motion — CRM setup, pipeline stages, outreach templates, and handoff protocols — sized for your current stage.
The result: a sales process that works without you reinventing it every deal.
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For the founder who knows partnerships could accelerate growth but hasn't had the bandwidth to pursue them properly.
I identify the right partners, lead outreach and discovery, and build the materials and processes to support ongoing partner relationships.
The result: an active partnership channel with the infrastructure to manage and grow it.
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For the founder whose delivery quality varies depending on who's running it.
I standardize the delivery process — onboarding, milestones, communication rhythms, and offboarding — so every client gets the same experience.
The result: consistent delivery your team can own and replicate without you in every step.
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For the founder whose team is growing faster than the systems supporting it, or approaching a hire surge or funding milestone.
I define workflows, document processes, clarify roles, and build the internal infrastructure to support what you're already doing and what's coming next. For teams about to scale headcount, that includes org design, hiring runbooks, and onboarding systems built before the chaos hits.
The result: an organization that can operate, onboard, and scale without everything routing through the founder; and infrastructure that doesn't crack under rapid hiring.
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For the founder who has the traction and the story but isn't ready for what due diligence requires.
I would get your data room in order, tighten up your financial foundations, and ensure your day-to-day ops reflect the company's true potential to investors.
The result: a business that looks as strong on paper as it is in reality.
WHY READYSET
You need a builder-operator, not a consultant.
TRADITIONAL CONSULTANTS
Deliver a deck and leave. I stay until the thing works.
FRACTIONAL EXECUTIVES
Focused on their function. I’m cross-functional by design.
AGENCIES
Deliver outputs, not capability. I build things your team can own.
BUSINESS ADVISORS
Help you think. I help you build.
GENERAL OPERATIONAL FIRMS
Built for mid-market. I’m designed specifically for the messiness of early-stage.
FULL-TIME HIRES
Expensive, slow to hire, and risky if it’s the wrong fit. I’m quick to move and built for building.
HOW IT WORKS
In fast.
Build well.
Handoff smoothly.
01 DISCOVERY
Get clear on the highest-priority gaps, where you’re trying to go, and what needs done first.
02 PROPOSE
I recommend a scope of support and an engagement structure that fits your budget. You decide if it’s right.
03 BUILD & OPERATE
I do the work: strategy, BD, motion, systems, processes — built and run by me until they’re functioning as needed.
04 HANDOFF
When the machine is humming, I find, hire, and onboard the right person to own it. I transition out, or move on to your next focus.
Engagements are scoped to your stage and priorities. Structure and duration vary, but most are retainer-based and last 3-12+ months.
